<strong>Map the innovation space—and blaze a path to profits and growth</strong>
Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies—a straight line to success!—and some are so technical that readers get lost before they begin.
Now, there’s <em>Mapping Innovation</em>, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products—and shows you how to replicate their success.
Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework—the Innovation Matrix—for discovering which “type” of innovation process best suits the problem you need to solve. It’s about asking the right questions, so that you can apply the right strategies to the problems you need to solve.
In the end, you’ll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forqward, and leverage digital platforms to your advantage.
<em>Mapping Innovation</em> offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.
Mapping Innovation: A Playbook for Navigating a Disruptive Age Greg Satell Mapping Innovation: A Playbook for Navigating a Disruptive Age bookstore
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Using speed, Google Ventures SPRINT process, creating the right mix and more can lead to innovations that matter to customersSome say that basic research isnt innovation, because it does not necessarily result in a new product or service, but I disagreeBestThe Ultimate Innovation Decision Probably the toughest thing about innovation is deciding what to do about itquick lessons in innovation, starting with speedWith all the confusion, how should we go about innovation? Should it be handed over to guys with white coats in labs, an external partner, a specialist in the field, crowdsource or what? Defining the innovation problem is often overlooked, but its absolutely essential if we are to choose the right pathWhat Rite-Solutions has created is a system for managing the flow of creative ideas without needing those ideas to make a death march through the hierarchy of noGore stand out for having abolished the hierarchical structure, Gore did so from inceptionArmy Corps of Engineers HHS awards $15 million for Flint, Michigan familiesInnovations effect on society deserves attentionAs we’ve discussed elsewhere, it’s not enough to have great ideasEfficient organizations need an efficient chain of commandYou can also try LinkedIn groups 07f867cfac